As we transition our way into the world of sustainable fabrics, there is no plant which gets us more excited than hemp. Having been around for centuries, hemp is a wonder fabric with an endless number of different uses ranging from clothing, rope, textiles, biofuel, food and paper. From a planet-orientated perspective, there are few plants more beneficial to us and the planet then hemp. Below are some of the key benefits:
- Vigorous growth (over 4 metres over a summer)
- Requires zero pesticides or herbicides
- Requires minimal fertiliser if any
- Uses much less water than similar natural fibres
- Versatility to many different climate conditions
- Cleans and purifies the soil around it
- Is a carbon sink (takes a lot of CO2 out of the atmosphere)
It was such a quick grower that it was likened to growing like a weed, which is how her THC-infused cousin got her nickname.
But due to the visual similarity with her older cousin, Miss Cannabis Sativa, she got swept up in prohibition at the start of last century and was outlawed. Fuelled with anti-drug propaganda and lies from competing industries like paper, hemp disappeared from the limelight, put in the closet to gather dust. However, she wasn’t kept in for long, as the people recognised the value she could bring to the lives of farmers, manufacturers and to you, the consumers.
We are re-learning how beneficial this crop is, and with eyes wide open the public is slowly accepting that hemp is not the dangerous, psychotic drug once believed. It is in fact one of the most useful plants mother nature has gifted us. Hemp contains no THC, so don’t try and light up your sweater for a quick buzz. You’ll have to to see the cousin for that.
And now it’s up to you, the consumer. In this fast paced society in which we live, where 20 different seasons of clothing are crammed into 1 year, we lose sight of the core principle of value. We buy cheap, throw out, repeat. We haven’t closed the loop. We don’t find connection in the things we buy, because we buy too much.
We are here to close the loop. Our mission is to produce long lasting garments you'll love for the ages and won't throw out because it isn’t the latest season. We do not want to see clothing bins full. We want your happily hemp to to have a happy ever after